Desktop Vs. Mobile Marketing

Why should I care about mobile advertising and how does it differ from desktop advertising? In recent times, it is more common for an individual to have a cell phone or smartphone as opposed to a desktop. On top of this, their smartphones are essentially an extension...

Near Field Communication (NFC) In Marketing

NFC’s, or Near Field Communication, have been gaining rapid growth in recent years as the US banking system attempts to adopt practices that have already been fully integrated into other countries. An example of this would be the PayPass in Australia and the rest of...

Podcast Marketing & How It’s Useful

Do you listen to podcasts? When, where, and how do you digest this type of content? What topics do you listen to? With 32% of the US population tuning in to podcasts on a monthly basis and 82% saying that they watch more than 7 hours a week, you are not alone. This is...

Social Media Marketing Best Practices

Do you use Facebook, Instagram, Twitter, Pinterest, or TikTok? If you do, you should notice that the posts, audiences, and the format of these sites may vary slightly or may be totally different. In this post we will go through the differences of each platform and the...

Txt Msg Mktg (SMS, RCS, & MMS)

Text Message Marketing has become highly innovative and more popular in recent years with an absolute explosion in the Asian markets with regards to its utilization. It can be used to schedule appointments, send out coupons, and even order food. With the growing use...

Google Page Experience Update (June 2021)

Google has recently announced that they will be rolling out an algorithm update for their search engine in June of 2021 meaning that it was pushed back a month from May giving digital marketers and web developers an extra month to make the necessary changes to keep up...

Bots and Bots of Fake Accounts

Bots and fake accounts have taken over our social media platforms! What are bots? Lutz Finger from Forbes defines bots as ‘Bots are algorithms acting in social media networks. But to the outside world, they look like a real user. They can come in all shapes and sizes,...

Metadata – Demystifying Search Engines

So, just last night I was playing around with my Soundcloud account (don’t worry, it’s not that great) when I realized that there was an option to manipulate the metadata for my music channel. Metadata is defined as “data that describes your content and,...