Bruce Goose Socks

During the semester-long digital marketing internship at Bruce Goose Socks, our group of three did various tasks for a local sock vendor. Some of these tasks include creating a social media content calendar for one year, creating some mock-ups for social media posts, as well as create a review generator through Yotpo and GoDaddy.

The internship in short

This was a semester-long internship for a local sock vendor, done as a group of three. My group built a one-year social media content calendar, designed mock-ups for social posts and video ads, and set up a review generator through Yotpo and GoDaddy. The mock-ups are below.

The Project

Bruce Goose Socks is a local sock vendor, and this was a semester-long digital marketing internship I did with two teammates in 2019. The goal was to give a small brand a social presence it could actually keep up with, plus a simple way to collect reviews.

What We Did

A year of social content, planned out

The biggest piece was a social media content calendar covering a full year. Planning that far ahead means mapping out holidays and seasonal moments early, so posts for days like Valentine’s Day or Australia Day aren’t thrown together the night before.

Post and video mock-ups

We designed mock-ups for Facebook posts and short video ads so the owner could see how the calendar would look in the feed. Mock-ups make it much easier to get feedback and make changes before anything is published.

A review generator

We also set up a review generator through Yotpo and GoDaddy. For a small online shop, reviews are some of the strongest social proof there is, and making it easy for happy customers to leave one is half the battle.

Tools and Skills Used

Content calendar planning, social post design, video ad mock-ups, Yotpo, GoDaddy, and working as part of a small team with a real client.

What I Took Away

It was a good chance to do marketing for an actual business instead of a class brief. It taught me to plan content around the calendar and to treat reviews as part of the marketing, not an afterthought. I still think about reviews that way when I work on review strategy and Google Business Profiles. For more on the social side, I wrote up some social media marketing best practices, and the rest of my work is on the projects page.