News and Blog Archive
Notes on marketing, SEO and web work, written while building sites and testing ideas. Topics run from search and social to AI tools, SMS, interactive video and a few book reviews. Some posts are a few years old, so check the date before relying on anything time sensitive. For current work, see Services and Projects, or reach me through Tridigiam.
by ItzGoodman | Nov 26, 2023 | Marketing
In the digital age, the significance of Search Engine Optimization (SEO) in website design and development cannot be overstated. With the vast expanse of the internet, SEO has become a critical tool in carving out a niche for your brand amidst the competition. It has... by ItzGoodman | Nov 21, 2023 | Service Quality
In the competitive world of brick-and-mortar retail, businesses must constantly adapt to meet changing customer needs. One tool that has proven invaluable for this task is the service quality blueprint. This mechanism provides a visual representation of the service... by ItzGoodman | Sep 8, 2023 | Marketing
Photo by DeltaWorks on Pixabay In the ever-evolving landscape of digital marketing, harnessing the power of artificial intelligence (AI) has drastically transformed the way marketers strategize and implement their campaigns. As a digital marketing expert, I can... by ItzGoodman | Sep 8, 2023 | Marketing
The world of digital marketing and copywriting is a complex and ever-evolving space. To thrive in this competitive landscape, a marketer must be equipped with effective strategies and frameworks to attract, engage, and convert prospects. One such time-tested model... by ItzGoodman | Sep 5, 2022 | Marketing
Hey guys! I just dropped my 10,000 1-of-1 Generative Art NFT Collection Goodman Guitars and it’s available on Opensea! You can click the link here to come and check it out! About the Collection It’s a unique art collection and my first NFT drop where I figured out the... by ItzGoodman | Mar 26, 2022 | Marketing
Using interactive videos can be a really engaging and fun way for a brand to connect with its target audience, but what is an interactive video? TechTerms.com defines interactive video, also known as IV, as “a type of digital video that supports user interaction.... by ItzGoodman | Jul 14, 2021 | Marketing
Video content has become promoted more and more over other forms including text and image; however, it takes substantially more time to create great curated video content than it is to smash out a quick blog on the keyboard. One way to turn your text blogs into videos... by ItzGoodman | Jul 12, 2021 | Marketing
So, I was scrolling through TikTok the other day when I saw a “hack” for creating AI-generated articles in a few clicks. TikTok already does some level of AI generation with its own ads if you let it, so I wanted to see whether this service, marketed to... by ItzGoodman | Jun 23, 2021 | Marketing
What a SWOT Analysis Is The SWOT analysis has been around for decades and is typically used for a quick analysis of a business or organization. SWOT is an acronym for (S)trengths, (W)eaknesses, (O)pportunities, and (T)hreats. To do this, partition a square into four... by ItzGoodman | Jun 21, 2021 | Marketing
On a plane ride from Las Vegas to New Jersey, I remember being totally wrapped up in a book, laughing and critically reading something that I could not put down. This book was entertaining, informative, and straight to the point with case studies, examples, and direct...