Magic Maids
Marketing Director/ Coordinator responsible for all mediums of advertising including EDDM, direct marketing, content marketing, SEO/SEM, social media marketing (managing pages and posts), B2B, Google Ads, Yelp, and any other marketing that Magic Maids requires.
What I handled at Magic Maids
Marketing for a cleaning company meant both online and offline work: the website (content, SEO and bookings), Yelp and other listings, email, social posts linked to articles with before and after photos, and direct mail such as realtor trifolds and property management letters. Samples of each are below.
The Project
Magic Maids is a cleaning company in Las Vegas, and I was its marketing director from August 2020 to March 2021. It was a small team, so marketing meant a bit of everything. Along with the ads and content, I also handled quotes, scheduling, review responses and recruiting for new hires.
What I Did
Online
I kept the website updated with fresh content, worked on SEO and managed the booking side. I also ran Google Ads and Facebook Ads and kept listings like Yelp and Google Business current. On social, posts were tied to helpful articles on things like cleaning a litter box, mattresses or baseboards, so each post gave people a reason to click through instead of just another “book now.”
Offline
A cleaning company still gets plenty of business from mail and referrals. I put together EDDM campaigns, a trifold for realtors, and letters for property management companies. Realtors and property managers deal with move-outs all the time, so they’re a natural audience for a cleaning service.
Before and after photos
For a cleaning business, before and after photos say more than any headline. Kitchens, ovens, stove tops, entryways and windowsills: the pictures do the talking, and they work on the website, on social and in listings.
Tools and Skills Used
Google Ads, Facebook Ads, Yelp Business, Google Business Profile, website content and SEO, email design, EDDM and print design, and organic posting on Facebook, Instagram, Pinterest and Twitter.
What I Took Away
Local service businesses run on trust. The marketing that made sense was the stuff that showed real work and made booking easy. That’s the same thinking I bring to local SEO and Google Business Profile work at Tridigiam today. More of my past work is on the projects page.
Website Maintenance, Content, SEO, & Bookings
Direct marketing material creation
Online Presence Management
Organic Social Media Posts Linked to ARticles
BEfore & AFter PHotos
