Curriculum Vitae

Summary

Digital marketing specialist with 5+ years building SEO-driven WordPress sites, paid media campaigns, and AI content automation for regulated industries: healthcare, addiction treatment, behavioral health, and aesthetics. I combine technical SEO, GEO/AI Overview optimization, call attribution, and n8n-powered content pipelines to scale output without sacrificing HIPAA, FTC, or LegitScript compliance. Google Ads certified, with hands-on infrastructure experience across WordPress, n8n on TrueNAS, Cloudflare Zero Trust, and self-hosted AI inference.

Employment

Digital Marketing Specialist

Jan 2026 – Present · Discovery Point Retreat / Eating Disorder Solutions · Remote

Built and launched the new Eating Disorder Solutions website on WordPress and Elementor, including information architecture, conversion-focused page templates, and on-page SEO foundation. Manage technical, on-page, and off-page SEO across three behavioral health and eating disorder treatment websites. Configure CallTrackingMetrics for call attribution, dynamic number insertion, and conversion reporting. Optimize multi-location Google Business Profile listings, manage review acquisition and response workflows, build white-hat backlinks, distribute press releases, and produce monthly SEO reports.

Founder & Digital Marketing Strategist

Sep 2023 – Present · Tridigiam · Las Vegas, Nevada (concurrent venture)

Operate a digital marketing agency serving regulated industries: healthcare, addiction treatment, behavioral health, aesthetics, legal, finance, and real estate. Lead SEO strategy, content production, local search, schema markup, Google Business Profile, and WordPress builds. Build and deploy AI-powered content automation in n8n integrating Anthropic Claude, OpenAI, and the WordPress REST API. Implement GEO/AIO tactics to surface client content in ChatGPT, Google AI Overview, Claude, and Perplexity. Architect self-hosted infrastructure running n8n, NextCloud, and local AI inference.

Digital Marketing Specialist

Mar 2022 – Aug 2023 · McShane, LLC (now RMC) · Las Vegas, Nevada

Built high-performance websites with SEO to drive client traffic. Produced high-converting creative ads including display, Facebook video loops, and organic social posts. Maintained client relations and trained and supported new interns.

Marketing Manager

Jul 2021 – Dec 2021 · VisCap Media · Las Vegas, Nevada

Managed organic social channels, wrote SEO blogs with keyword research, and optimized SEO and CRO for WordPress. Monitored Google Ads campaigns and configured Google Analytics. Created IMC and creative briefs and supported on-set photo and video production.

Marketing Project Manager

Mar 2021 – Jun 2021 · Regulus Media Group · Las Vegas, Nevada

Managed accounts, acquired new clients, and supported operations. Built PipeDrive CRM stages mapped to the customer journey and produced the organization’s service quality blueprint. Wrote B2B outreach templates, IMC briefs, and customized service packages.

Marketing Director

Aug 2020 – Mar 2021 · Magic Maids · Las Vegas, Nevada

Oversaw all marketing including SEO/SEM, social channels, Facebook Ads, Google Ads, Yelp Business, EDDM, and direct marketing. Managed quotes, scheduling, review responses, and recruiting for new hires.