AI-Generated Content

So, I was scrolling through TikTok the other day when I saw this really cool way of creating AI-Generated articles. As we know from the previous article about social media platform’s best practices, TikTok does some level of AI generation with their ads if you let...

SWOT VS TOWS Analysis

The SWOT analysis has been around for decades and is typically used for a quick analysis of a business or organization. SWOT is an acronym for (S)trengths, (W)eaknesses, (O)pportunities, and (T)hreats. To do this, partition a square into four quadrants and label each...

“Contagious (Why Things Catch On)” Book Review

On a plane ride from Las Vegas to New Jersey, I remember being totally wrapped up in a book, laughing and critically reading something that I could not put down. This book was entertaining, informative, and straight to the point with case studies, examples, and direct...

Desktop Vs. Mobile Marketing

Why should I care about mobile advertising and how does it differ from desktop advertising? In recent times, it is more common for an individual to have a cell phone or smartphone as opposed to a desktop. On top of this, their smartphones are essentially an extension...

Near Field Communication (NFC) In Marketing

NFC’s, or Near Field Communication, have been gaining rapid growth in recent years as the US banking system attempts to adopt practices that have already been fully integrated into other countries. An example of this would be the PayPass in Australia and the rest of...

Podcast Marketing & How It’s Useful

Do you listen to podcasts? When, where, and how do you digest this type of content? What topics do you listen to? With 32% of the US population tuning in to podcasts on a monthly basis and 82% saying that they watch more than 7 hours a week, you are not alone. This is...