Digital Marketing Blog
Thanks for joining me! Hi everyone! I am a marketing major graduate from RMIT and I will be sharing my learning experiences and opinions relating to marketing.
Why I started this blog
I started this blog to share what I was learning, both at school and throughout my career. The posts that followed cover marketing topics from my RMIT coursework and later work, including big data, SMS marketing, interactive advertising and NFC.
What You’ll Find Here
This blog is a mix of things I learned in class and things I learned on the job. Some posts break down a marketing framework, some look at a new channel or technology, and some are just my take on where the industry is going. Here are the main topics.
Marketing frameworks
Frameworks are the tools marketers use to think through a problem before spending money on it. I’ve written about a few of the ones I use most, like the difference between a SWOT and a TOWS analysis and how the AIDA model works.
Channels and technology
A lot of posts look at specific channels: what they are, how they work and when they make sense. That includes text message marketing with SMS, RCS and MMS, NFC in marketing and podcasts, plus how interactive content and video can be used in ads.
Data, search and AI
Marketing keeps getting more technical, so I write about that side too. There are posts on big data and where it gets creepy, metadata and how search engines read a page, and how AI is changing digital marketing.
Social media
Social media changes fast, so I come back to it often, from best practices and influencers to fake accounts and where the platforms might go next.
Why Write It Down
Writing about a topic is the best way I know to make sure I actually understand it. If I can explain it in plain language, I know it well enough to use it for a client. If I can’t, I have more reading to do. I hope these posts are useful to you too, whether you’re a student, a business owner or another marketer. If something sparks a question, leave a comment and I’ll get back to you.
Check out the digital marketing blog I did for my digital marketing class!
Read my digital marketing class blog
Check out my LinkedIn profile as well!